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 www.planetatlandida.com.br
Established in 1996 as a celebration event
for the 10 years of Radio Network Atlântida,
from RBS, the "Planeta Atlântida" became
the pioneer in pop rock music festival
in Brazil. The event happens over some
weekend in Santa Catarina and Rio Grande
do Sul, respectively in January and February.
In each edition (which already make part
of the official calendars from the Estate
Secretary of Tourism), 100 thousand people
are gathered along the various stages
and entertainment attractions. This project
is produced by RBS and DC Set Promotions
and, directed by Eugenio Correa, Cicão
Chies and Dody Sirena.
www.lupaluna.com.br
Lupaluna is an event that was created
based on the success of Planeta Atlântida.
It has been put place in Curitiba since
2008, having a strong educational ecological
appeal and DC Set and RPC partnerships.
With the intention to please a vast variety
of public and, with the same multitask
concept, Lupaluna could co-opt Fundação
Roberto Marinho and UN as its partners
in the Project, "Águas do Amanhã", during
its second year. In this project, directed
by Hélio Pimentel, Eugenio Correa, Cicão
Chies and Dody Sirena, questions regarding
a greater use of natural resource will
be internationally promoted.
In 1995, DC Set disseminated in the whole
country the Amazonic boi bumbá tune rythm
through the launching of icon CD's by
DC Set Discos. They are David Assayag
and Arlindo Junior, the biggest icons
from Folk Festival of Parintins (AM),
who are respectively interpreters from
Garantido and Caprichoso groups. This
marketing strategy brought greater attention
to the festival and its artists.
DC Set Discos had its products distributed
by Polygram and Sony Music recorder labels.
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